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| Currently, the Hong Kong government imposes fare control on buses and taxi while the rail services are immune to such a control. This study examined four scenarios of fare deregulation on transit services by considering three related parties of a transit system service providers, travelers, and society in general, with their respective objectives represented as revenue, travel utility, and congestion. Analyzing the resultant impacts on these three parties, we found that a different regulatory environment would favor or hurt a different set of parties. There is no clear win-win situation for all parties. Deciding a socially acceptable regulatory environment is likely to involve difficult tradeoffs among these parties. |